Pocus

Pocus is the 'PLG Operational Layer'. In a Product-Led Growth company, you have thousands of free users. Sales reps don't know who to talk to. Pocus connects to your data warehouse (Snowflake/BigQuery), analyzes product usage patterns (e.g., 'invited 5 teammates', 'hit usage limit'), and surfaces 'Product Qualified Leads' (PQLs) to the sales team.

For the sovereign revenue engineer, Pocus is the 'Lens'. It gives sales reps 'X-Ray Vision' into how their accounts are using the tool. Instead of asking 'How is it going?', a rep can say, 'I see you tried to export to PDF but hit the limit, can I help with that?'

Pocus also enforces 'Playbooks'. If a user hits a specific milestone, Pocus can trigger a specific outreach sequence or Slack alert, ensuring that 'Timing'—the most critical factor in upsells—is always perfect.