Terms of Service

Last Updated: 26 January 2026

1. Structure of Agreement

These Terms of Service govern your use of the website located at swestun.com and any related services provided by Luke Swestun, trading as Swestun (referred to as "we", "us", or "our"). By accessing this website, you agree to abide by these terms in full.

2. Intellectual Property and Proprietary Systems

The content, layout, design, and specific methodologies hosted on this site, including the "Sovereign Core" framework and revenue architecture models, are the intellectual property of Swestun.

Licence: We grant you a limited, non-transferable licence to access this content for internal business research purposes only.

Prohibitions: You may not scrape, redistribute, or "white-label" our proprietary frameworks without express written consent.

3. Professional Disclaimer

Swestun is a consultancy. The information on this website is for educational and strategic guidance purposes only and is not a guarantee of specific financial results. Any formal engagement for outbound or GTM execution is governed by a separate Service Agreement, which takes legal precedence over these website terms.

4. Limitation of Liability

To the maximum extent permitted by English Law:

We are not liable for any indirect, consequential, or economic loss, including loss of profit or data, arising from your use of this site.
Our total liability for any claim arising from the use of this website is strictly limited to £100.
Force Majeure: We are not responsible for service interruptions caused by factors beyond our control, such as global ISP outages or third-party tool failures.

5. Governing Law

These terms are governed by the laws of England and Wales. Any legal disputes shall be handled exclusively in the English courts.