ZoomInfoSalesforce

ZoomInfo meets Salesforce: The Enrichment Sync

Automatically enriching new Salesforce contacts with ZoomInfo's B2B intelligence.

Type
Integration
Complexity
Low
Data Flow
Bi-directional
Status
Verified
01 — The Logic

Why This Connection Matters

Native integration or API connection that matches incoming leads in Salesforce against ZoomInfo's database to append firmographic and demographic data.
02 — Application

Live Use Case

SDRs needing instant context (revenue, employee count, direct dial) when a lead hits the CRM.
03 — Advantage

Strategic Value

Reduces manual research time to zero, allowing reps to focus purely on selling.
04 — Execution

Related Blueprints

Follow this protocol to ensure data integrity across both systems.

Step 01

Ingestion Trigger

When a new record is created in Salesforce, trigger a webhook to send the record's domain or email to ZoomInfo.

Event
Step 02

Enrichment Waterfall

ZoomInfo processes the input, querying multiple data sources to find firmographics, contact details, and intent signals.

Source
Dest
// ZoomInfo Payload
{
  "domain": "swestun.com",
  "enrich_fields": ["revenue", "employees", "tech_stack"]
}
Step 03

Update CRM

Once enriched, the clean data is pushed back to Salesforce, updating the original record with the new fields.

Source
Dest
Connected Tools

View ZoomInfo

Tool Dossier

View Salesforce

Tool Dossier

Build This Integration

Need ZoomInfo talking to Salesforce? We'll wire it for you.

PHASE_01

Audit

Map your sales flow

PHASE_02

Fix

Repair what's broken

PHASE_03

Install

Wire it together