Navattic meets HubSpot: The PLG Signal

When a visitor engages with a Navattic demo, the event is pushed to HubSpot. If the visitor identifies themselves (via a lead form in the demo), the 'Demo Engagement' data—which features they clicked, how long they stayed—is synced to their Timeline.

Marketing teams passing 'High Intent' product usage signals to Sales before a trial even starts.

Intent visibility. You know exactly what the prospect cares about before the first call.