Unit Economics
The fundamental financial model of a single customer interaction.
Category
Philosophy
Term ID
unit-economics
Related
4 Terms
Status
Defined
01 — The Deep Dive
Understanding the Mechanics
If your unit economics (LTV:CAC) are broken, scale will only accelerate your demise. Understanding the profit on a per-unit basis is the prerequisite for sustainable growth.
Master the Terminology
Don't just learn the words. Build the machine that defines them.
PHASE_01
Audit
Map your sales flow
PHASE_02
Fix
Repair what's broken
PHASE_03
Install
Wire it together