Time to Value
The duration between purchase and the customer realizing the product's promise.
Category
Philosophy
Term ID
time-to-value
Related
4 Terms
Status
Defined
01 — The Deep Dive
Understanding the Mechanics
TTV correlates directly with churn. The longer a customer waits to feel the 'aha' moment, the colder the relationship gets. Great onboarding systems minimize TTV to near zero.
Master the Terminology
Don't just learn the words. Build the machine that defines them.
PHASE_01
Audit
Map your sales flow
PHASE_02
Fix
Repair what's broken
PHASE_03
Install
Wire it together