Serviceable Obtainable Market
The portion of SAM that you can realistically capture.
Category
Philosophy
Term ID
serviceable-obtainable-market
Related
4 Terms
Status
Defined
01 — The Deep Dive
Understanding the Mechanics
SOM is the target. It accounts for competition and resource constraints. This is the market share you build your revenue architecture to attack and conquer.
Master the Terminology
Don't just learn the words. Build the machine that defines them.
PHASE_01
Audit
Map your sales flow
PHASE_02
Fix
Repair what's broken
PHASE_03
Install
Wire it together