Product Led Growth
A strategy where the product itself is the primary driver of acquisition and retention.
Category
Philosophy
Term ID
product-led-growth
Related
4 Terms
Status
Defined
01 — The Deep Dive
Understanding the Mechanics
PLG relies on the product delivering immediate value, often through a self-serve model. It shifts the burden of proof from the sales rep to the user experience.
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PHASE_01
Audit
Map your sales flow
PHASE_02
Fix
Repair what's broken
PHASE_03
Install
Wire it together