Net Revenue Retention
The percentage of recurring revenue retained from existing customers, including expansion and minus churn.
Category
Philosophy
Term ID
net-revenue-retention
Related
4 Terms
Status
Defined
01 — The Deep Dive
Understanding the Mechanics
NRR is the 'holy grail' metric. >100% NRR means the business grows even without adding a single new customer. It proves that your product solves an expanding problem.
Master the Terminology
Don't just learn the words. Build the machine that defines them.
PHASE_01
Audit
Map your sales flow
PHASE_02
Fix
Repair what's broken
PHASE_03
Install
Wire it together