Domain Warming

The process of gradually establishing a sender reputation to maximize email deliverability.

Category
Process
Term ID
domain-warming
Related
4 Terms
Status
Defined
01 — The Deep Dive

Understanding the Mechanics

Domain Warming involves sending a gradually increasing volume of emails from a new domain to a network of 'warm' inboxes that automatically open, reply, and mark messages as important. This teaches ISP algorithms (Google, Outlook) that the sender is legitimate, preventing future sales emails from landing in spam. It is a critical 'infrastructure' step before any scaling can occur.

Related Concepts

Master the Terminology

Don't just learn the words. Build the machine that defines them.

PHASE_01

Audit

Map your sales flow

PHASE_02

Fix

Repair what's broken

PHASE_03

Install

Wire it together