Customer Data Platform
A unified database that aggregates customer signals from disparate sources into a single source of truth.
Category
Architecture
Term ID
customer-data-platform
Related
4 Terms
Status
Defined
01 — The Deep Dive
Understanding the Mechanics
A CDP acts as the central nervous system for customer data, ingesting behavioral signals from web, email, and product interactions to create a persistent, resolute profile used for downstream activation.
Master the Terminology
Don't just learn the words. Build the machine that defines them.
PHASE_01
Audit
Map your sales flow
PHASE_02
Fix
Repair what's broken
PHASE_03
Install
Wire it together