Customer Acquisition Cost
The total cost of sales and marketing efforts required to acquire a new customer.
Category
Philosophy
Term ID
customer-acquisition-cost
Related
4 Terms
Status
Defined
01 — The Deep Dive
Understanding the Mechanics
CAC is the price of growth. It includes not just ad spend, but salaries, commissions, software, and overhead. A sovereign system reduces CAC by automating the labor-intensive parts of the funnel.
Master the Terminology
Don't just learn the words. Build the machine that defines them.
PHASE_01
Audit
Map your sales flow
PHASE_02
Fix
Repair what's broken
PHASE_03
Install
Wire it together